SCANNER FREEMONT / Data Analyst

Freemont is responsible for the digital conversion of survey responses while adhering to strict quality standards set forth by its managers. Freemont began its career at TruScore in 1996 as a Data Analyst and quickly became pivotal to TruScore's success. As the years passed, Freemont has slowly matured into part-time Data Analyst while also holding many positions in the work environment including On The Floor, On The Empty Desk, and Hold The Door (AKA Hodor).

RON SACCHI / Master Coach

A former Operations Manager in the High Tech Industry, Ron Sacchi brings decades of leadership and management experience to the organizational development and the executive coaching arena. An energetic thought-leader with a track record of success in all areas of Human Capital development, he has consulted and coached managers in start-ups, joint-ventures, high tech, pharmaceuticals, and media. Because of his business acumen and creative approaches to behavioral change, he is respected in the HR community specifically for the ability to direct, motivate, influence and inspire leaders to improve performance.

Holding an MBA from Saint Mary’s College, Mr. Sacchi is also licensed in various management, leadership and psychological profiling tools.

CARLANN FERGUSSON / Master Coach

Carlann inspires leaders to reconnect to their individual purpose and lead with contagious energy. She ensures leaders gain deep self-awareness and eliminate self-sabotaging behaviors. Her guidance is based on coaching, training and selecting hundreds of executives across diverse companies as well as her own journey into the executive ranks.

Carlann is the author of the highly acclaimed book The Insightful Leader: Find Your Superpowers, Crush Limiting Beliefs and Abolish Self-Sabotaging Behaviors (Praeger, June 2018). She holds a master’s degree in Industrial-Organizational Psychology. Her thirty years of experience include leadership roles in Fortune 500s, the private sector, and the U.S. Government. Carlann has been a featured guest on ABC News Radio, Wharton Business Radio and has been cited in CBS MoneyWatch, International Business Times, Newsday and Workday.

DR CHUCH MELTZER / Master Coach

Dr. Chuck Meltzer is a Master Coach and President of the SynTECGroup, an organizational development consulting firm. As an executive coach, he draws on his training at a doctoral level in psychology, direct senior management experience and management consulting with a wide cross section of industries. He has developed an extensive series of strategies to assist leaders in creating organizational wide and personal change. Dr. Meltzer has a decade of direct senior management experience and 20 years’ experience functioning within his consulting and coaching practice. His coaching approach is solution focused and time framed. Based on determined goals, a personally customized approach to the process has enabled his clients to realize sustainable change in a manner that allows them to enhance their effectiveness and success as leaders within their organization.

Dr. Meltzer is certified and a master trainer in several coaching assessment tools that he employs within his practice.

ERIN HIRSCHLAND / Master Coach

Erin is an organization development expert with nearly two decades experience serving organizations of all sizes across industries on a broad range of issues. Working with leadership teams, she helps articulate an actionable vision and corresponding values, connecting these to organizational strategy, execution and results. Her tools of choice include senior team retreats, one-on-one executive coaching and proven survey and related instruments.

Erin’s additional expertise includes designing employee selection systems, developing performance management tools that increase performance across the organization over time and employee and customer experience metrics. An effective facilitator and coach, Erin works with leaders and their teams to build trust, commitment and results.

She holds a Bachelor of Arts degree in Psychology from the University of California, Santa Barbara and a Master of Arts degree in Industrial/Organizational Psychology from the University of Colorado.

SONYA D HAMILTON / Senior Assessment Consultant

Sonya is a Senior Assessment Consultant at TruScore with over 24 years of experience designing and delivering 360 feedback solutions and providing 360-based coaching, training and interpretation.

Sonya has extensive experience working with Managers and Leaders, guiding them through the feedback and development journey and providing insights and direction to help maximize their impact within the organization. Sonya’s areas of expertise include 360-based coaching, 360 data analysis and interpretation, Train-the-Trainer certifications, facilitation, survey & questionnaire design, and the design and delivery of assessment programs.

Sonya has a Bachelor’s degree in psychology and a Master’s of Science degree in Industrial & Organization Psychology from Springfield College with a specialty in Counseling and Psychological Services. She is a Master Trainer for TruScore and the Clark Wilson Task Cycle surveys receiving a Certificate of Achievement in “How to Train a Trainer”. In addition, Sonya is certified to administer a variety of other psychometric instruments including employee engagement and organizational instruments as well as the line of Hogan Personality Assessments.

KAYLEY MOTZ / Assessment Advisor

Kayley draws on her extensive customer service background to provide clients with prompt, quality support. In her role as Assessment Advisor, Kayley works to ensure clients’ needs are being met. She assists in project set up and management, as well as processing and quality checking feedback reports. Kayley also aids in the execution of the day-to-day responsibilities of the production team, such as coaching session scheduling and tech support.

CRYSTAL HUGHES / Assessment Advisor

Crystal leverages her extensive background in Industrial-Organizational (I-O) psychology as she manages the day-to-day operational and tactical aspects of multiple and large scale projects for TruScore.

Crystal assists clients with setting up and managing feedback projects, and serves as the point of contact throughout the entire process. She quality checks feedback reports, and provides tech support when needed.

ELLIE SOLOMON / Assessment Advisor

Ellie manages project implementation for the entire 360 assessment feedback process and ensures that each client’s unique needs are met on time and in an efficient manner. Ellie consults with clients who use TruScore’s off-the-shelf Task Cycle® instruments as well as providing hosting solutions for clients using their own survey content, including custom processes and reports. She helps clients navigate through the TruScore® survey hosting software, having literally written the handbook that several clients are using.

She coordinates and implements all translation efforts, including soliciting bids, managing timelines, providing files to the translation companies, implementing translations for the web pages, and testing.

ULLA WESTERMANN / Software Engineer

Ulla uses her years of experience as a software engineer to maintain and add new features to TruScore's applications. She also helps with customizing feedback reports based on client needs.

HANK CURTIS / Business Development Manager

Hank manages and assists in the analyzing, planning, research, and development of TruScore’s objectives and strategic plans in order to achieve business opportunities, growth, and financial profitability.

Hank drives the expansion of TruScore’s direct sales, establishes relationships with TruScore’s clients, identifies clients, and keeps up-to-date on industry trends and client developments.

TAYLOR BRANTON / Bookkeeper

Taylor is responsible for managing payroll and employee fringe benefits programs, in addition to organizing company gatherings and outings. Taylor oversees day to day accounting needs as it relates to client invoicing, accounts payable, and general compliance requirements. She also has a hand in month, quarter, and year end reports and works closely with the CEO and CTO to furnish details necessary to make accurate business projections and decisions.

KURT BLAZEK / Design Director

Kurt uses a unique blend of strategic thinking with dynamic executions to create TruScore’s visual and interactive design. He is responsible for creating, evolving, and sustaining the company’s brand to internal and external stakeholders through multiple mediums. He oversees all of TruScore’s digital strategies, along with the implementation of social media tools and techniques.

Kurt leverages TruScore’s marketing and messaging information to identify, evaluate, and apply methods to maximize the effectiveness of the search campaigns across all of the major search engines. He tracks and measures the ROI of search engine rankings, direct print, and marketing websites.

JOSH SHEETS / Chief Operations Officer

Josh is responsible for all day-to-day aspects of managing the operations and various functional areas including business development, sales and marketing, client delivery, vendor relations, human resources, and IT.

Josh helps to ensure outstanding customer service, and the administration of long-term and day-to-day business processes that complement the delivery of high quality, innovative customer-focused survey tools, assessments and hosted survey offerings.

TOM KUHNE / Managing Partner and CTO

Tom joined TruScore in 1995 and has served in a number of roles, including Data Analyst, IS Manager, and VP & CIO. In his current role as Managing Partner and CTO, Tom is the driving force behind TruScore's technology vision for the present and the future. He manages all aspects of TruScore’s information systems, ensuring all systems meet the highest functionality and security standards.

Tom enjoys working hand in hand with clients and partners to make sure TruScore® delivers the technology and advancement that has become expected of it as a leader in the online assessment marketplace.

DEREK MURPHY / Chief Executive Officer

Derek joined TruScore in 1996 and has served in a number of roles, including Data Analyst, Operations Manager, and President & COO. In his current role as CEO, he is responsible for planning and implementing the strategic direction of the company. In addition, Derek is involved in product development and overseeing the day-to-day business operations for TruScore.

TruScore founder Dr. Daniel Booth, a pioneer in the field of assessment of leadership and management skills, served as a mentor to Derek for more than a decade. During this time, Derek became certified on TruScore’s full line of management and leadership assessments. He currently uses these skills to lead content debriefings with customers and partners on a regular basis.

When Is it Time to Implement Custom 360 Reviews?

360-degree reviews are a reliable tool for creating development plans for individual employees in key roles. Many of the standard roles you’ll see in corporate organizations already have extensive libraries of 360-degree review surveys and resources.

However, your organization may have a key role that fits a unique set of responsibilities or a role based on new modern workplace arrangements. You also might want to augment your existing development plans with increasingly narrow scopes for niche improvements. In these circumstances, a custom 360-degree review process can push your existing resources for optimal development and more custom-fitted results.

A custom approach can also lead to more buy-in and follow-through. According to Harvard Business Review, in properly customized processes, “The leader also receives a customized set of developmental recommendations, mapped to the company’s leadership competencies, to help them create a personal development plan.”

Standard and custom 360-degree surveys both generate many benefits. But when standard programs aren’t tailored enough to your needs, opt for a custom approach. In this article, we’ll explore the differences between the two and key use cases for custom reviews.

Premade vs. Custom Reviews

Premade 360-degree reviews are pulled from vast libraries of pre-existing resources. They’re speedy and easy to implement because the processes have been tested and refined for each role. However, if your organization has a rapidly developing CRO role or you have a brand new Director of Remote Work role added to your retinue, you will likely need to assess role-specific competencies.

In these circumstances, working with a service that can develop custom surveys and derive the right competency areas for development is a great way to rapidly optimize both the role and the employee operating in the role.

When to Customize Your Assessments

Now that you have clear insight into the advantages of either approach, it’s time to pick the right course for your organization. This list features many of the most common circumstances when you should prioritize custom reviews and assessments that allow you to create extremely customized development plans.

When You Are Assessing a Unique Role

Do you have a unique role in your organization that doesn’t quite fit into the bucket of pre-existing roles? This will become more and more common as workplaces transform and adjust to new ways of doing business. Opting for a custom survey ensures you can touch on every aspect of their unique responsibilities and interactions with other employees. 

However, a custom survey doesn’t mean you must start from scratch. You can use an existing repository of surveys and competency areas to formulate a brand new review for your new roles.

If You Have an Existing Competency Model

Many HR departments already have competency models in place that flesh out the requirements or ideal performance thresholds for an employee in a given role.

If your team has a model in place but you want to refine or augment your future development plans, custom surveys are the perfect next step. You can build review processes that help create more alignment between your assessments and your organization’s internal processes, resources, and incentive structures. Just like creating custom review processes for new roles, you can benefit from creating hyperspecific reviews within a common job role type.

During a Time of Growth

Enterprise businesses and growing companies always need clear insight into leaders’ competencies and potential areas for development. Both pre-made and custom-made surveys can fulfill this requirement.

But custom 360-degree reviews allow you to tailor feedback and development based on how key roles may be transforming to facilitate growth. Keyed-in professionals who know exactly what skills and objectives they need to reach in order to best fulfill their role in a pivotal, high-stakes stage of business operate better. Not only do they have a clear understanding of their strengths and their role within a shifting business paradigm, but they also know their weaknesses and when to ask for support.

Amid Business Transformation

Just like with business growth, business transformation often leads to a slight shift in individuals’ responsibilities and the demands they face. They may be promoted to newly created roles, have much larger or smaller teams, or lead teams with employees in a variety of working conditions.

When this happens, previous competencies and reviews may no longer fully apply. If that’s the case, completely customized assessments can keep everyone developing to fit their new roles.

In a Remote Work Environment

The shift to remote work is completely unprecedented, both in terms of speed and scale. Like we mentioned earlier, this can even lead to the development of completely new roles like Director of Remote Work. As more employees work virtually, management styles will need to shift to accommodate a lack of in-person interaction. Because pre-made assessments were built in a world of traditional employment, custom approaches can tackle new challenges head-on.

Choose TruScore to Optimize Your Custom 360 Reviews

Both pre-made and custom 360-degree reviews make your organization stronger and help your employees develop to fulfill their competency areas as best as possible. 

However, many circumstances require a custom approach so your organization can thrive. At TruScore, we provide both pre-made and custom review resources. Contact us today to learn more about our process and 360-degree review solutions.

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